MARKETING

Strategy without execution is

just a plan.

We help businesses figure out what to do,
then help them actually do it.

From positioning and strategy to campaigns, content and ongoing marketing, we bring the pieces together around what your business is actually trying to accomplish.

An image from behind a Blackmagic camera for recording a video for marketing purposes.

START WITH THE STRATEGY

Know what you’re trying to accomplish before you start spending money.

Good marketing doesn’t start with picking a platform or deciding what to post. We start with your business. Where you are, where you want to go, who you need to reach and what marketing can realistically do to help get you there.

01

Positioning & messaging

Get clear on what you’re actually selling.
We help you get clear on what you’re selling, why someone should choose you and how to communicate it in a way that connects with the people you actually want to reach.

02

Audience & opportunity

Figure out where the opportunity actually is.
Not every customer is your customer, and not every platform deserves your time or money. We identify who you need to reach and where it makes sense to reach them.

03

Measurement plan

Decide what success looks like before we start.
More views and followers might feel good, but they aren't always good business. We identify the numbers that actually matter so we know what’s working, what isn't and where to adjust.

THEN BUILD THE SYSTEM

Make the pieces work together.

A campaign shouldn’t feel like a collection of random marketing tactics. We connect the message, content, campaigns and follow-up. That way each piece has a job and they all work toward the same goal.

01

Campaign strategy

Turn the strategy into a plan of action.

We decide what we’re going to say, where we’re going to say it and how the different pieces will work together to reach the right people.

02

Funnels & landing pages

Give people a clear next step.

We build the pages, forms, email follow-ups and automations that turn interest into action instead of leaving people wondering what to do next.

03

Content & creative

Create what the campaign actually needs.

Social content, video, photography, graphics and other creatives are built around the strategy, not created just to fill a content calendar.

04

Reporting & optimization

Pay attention to what the numbers are telling us.

We track what’s working, what isn’t and where the opportunities are. Then we adjust instead of continuing to spend time and money on something that isn’t producing results.

ONE TEAM

Strategy and production work better together.

A good marketing plan tells you what needs to be created. Having the production team in the same room means we can actually create it. From the strategy behind the campaign to the content that brings it to life, everything stays connected.

Strategy

We help figure out the message, audience, approach and where your time and marketing budget can have the most impact.

Production

Video, photography, podcasts and social content created in-house with a clear understanding of what it needs to accomplish.

MARKETING SERVICES

Choose where you want us involved.

01

Marketing Consulting

You handle the execution. We help you figure out what to do next with focused strategy, problem-solving and an experienced outside perspective.

Best for: Specific challenges, campaigns or businesses that need guidance without ongoing marketing leadership.

02

Fractional CMO

We step in to lead your marketing: setting direction, coordinating your team and vendors, and keeping the work moving toward your business goals.

Best for: Businesses that need ongoing marketing leadership without hiring a full-time CMO.

03

Social Media Management

You’re ready to hand off the day-to-day planning, creation and management of your social presence to a team that understands the bigger marketing picture.

04

Video Production

Turn what your business knows, does and sells into professional video. From planning and filming through editing and delivery, we handle the production and make sure the finished content has a purpose beyond simply looking good.

05

Podcast Production

Create a professional podcast without having to become the producer. We can help with recording, production, editing and the pieces needed to turn each conversation into content you can continue using.

GOOD FIT

Built for businesses that want their marketing to actually work.

A Squared works best with businesses that are ready to be more intentional about their marketing. Maybe you need a clearer direction. Maybe you need experienced help making the decisions. Or maybe you’re ready for someone to help put all the pieces together.

01

Ready to grow

Businesses ready to grow beyond inconsistent marketing.

02

Need senior strategy

Teams that need senior-level strategy without building a full internal department.

03

Want it connected

Brands that want strategy, content and execution connected.

NEXT STEP

Tell us what needs to move.

Tell us where the business is now, what is getting in the way and what you want marketing to accomplish next.

A Squared

Marketing strategy and in-house production. Fairfield, California.

A Squared Productions LLC
801 Jefferson St
Fairfield, CA 94533
707-416-5741

© 2026 A Squared Productions LLC