A SQUARED
FRACTIONAL CMO
Your business needs marketing leadership.
Not another vendor.
Get senior-level marketing direction without hiring a full-time CMO.
We step in to help lead the marketing: setting priorities, keeping people and projects moving, and making sure your marketing is actually working toward the goals that matter.
MARKETING LEADERSHIP
Someone needs to own the marketing.
Someone has to decide what matters, what happens next and whether it's actually working. As your fractional CMO, we help set that direction and keep your team, vendors and marketing moving toward the same goals.
01
Direction & Priorities
Decide what matters now, what can wait and where your marketing time and money should go.
02
Team & Vendor Coordination
Give your employees, contractors and vendors clear direction so everyone knows what they're responsible for.
03
Accountability & performance
Keep an eye on what's getting done, what's actually working and what needs to change.
ONE MARKETING DIRECTION
Your marketing shouldn't be pulling in five different directions.
Your team is doing one thing. Your agency is doing another. Someone else is handling content. None of that works very well if nobody is making sure it all fits together. That's where marketing leadership comes in.
01
Marketing strategy
Turn your business goals into clear priorities, plans and measurable targets.
02
Team coordination
Make sure employees, contractors and outside partners know what they're doing and why.
03
Execution oversight
Keep campaigns, content, lead generation and other marketing work moving.
04
Performance & decisions
Look at what's actually working, fix what isn't and decide where your money and attention should go next.
ONE TEAM
A strategy isn't much good if nobody can execute it.
A fractional CMO shouldn't hand you a plan and disappear. We can lead the marketing, work with the people you already have, and step in with additional creative, production and campaign support when you need it.
Marketing Leadership
Strategy, priorities, team coordination, campaign direction, budgeting and performance oversight.
Execution Support
Social media, campaigns, funnels, video, photography, podcasts and content production when you need additional capacity.
HOW WE LEAD
Assess. Prioritize. Lead. Improve.
01
Assess
We start by figuring out what’s actually going on: what’s working, what isn’t and where the biggest opportunities are.
02
Prioritize
Not everything needs your attention right now. We decide what matters most, what comes next and where your time and money should go.
03
Lead
Turn the priorities into action, give your team and vendors clear direction and keep the work moving.
04
Improve
Look at the results, fix what isn’t working and keep adjusting the marketing as your business changes.
GOOD FIT
Your marketing has gotten too big to manage itself.
You don't necessarily need another marketing employee. And you may not need a full-time CMO. You need someone who can see the whole picture, make the decisions and keep the marketing moving in the right direction.
01
Marketing is getting harder to manage
Your business has grown. So have the campaigns, content, people and decisions. What used to be manageable is starting to become a lot to keep up with.
02
Too many decisions still come back to you
You're still the person deciding what gets done, what gets approved and where the marketing money goes. At some point, someone else needs to own that.
03
Everyone is doing something. Nobody is leading it.
You have employees, vendors, agencies or contractors doing the work, but no one is responsible for making sure all of it works together.
NEXT STEP
Ready for someone to lead the marketing?
Tell us where you're trying to take the business, what's happening with your marketing now and what's getting in the way. We'll figure out whether a fractional CMO makes sense and what should happen next.
A Squared
Marketing strategy and in-house production. Fairfield, California.
A Squared Productions LLC
801 Jefferson St
Fairfield, CA 94533
707-416-5741
© 2026 A Squared Productions LLC